Genesis property
Consultations
TalkPro is a walkie talkie brand based out of Chennai, India. The company was established in 1988 and since then it has been operating under CEO Capt. Anil Midha
ASSOCIATED BETWEEN: MAY 2023 – OCTOBER 2023
SERVICES: SOCIAL MEDIA MANAGEMENT | VIDEO CREATION
INDUSTRY: REAL ESTATE
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Descriptions
Challenges:
Elevating Real Estate Visibility:
For Genesis Property, the challenge in Facebook and Instagram management, post design, campaign running, and video creation was to elevate the visibility of their real estate offerings. The goal was to create a robust online presence that not only showcased the properties but also engaged and informed a diverse audience interested in real estate investments.
Balancing Informative and Visually Appealing Content:
The challenge extended to balancing informative and visually appealing content. Social media management required a strategic approach to ensure that each post, campaign, and video not only conveyed essential information about the properties but also visually appealed to the target audience, fostering a connection between Genesis Property and potential buyers.
Objectives:
Showcasing Real Estate Excellence:
The primary objective for Genesis Property’s social media presence was to showcase real estate excellence. The focus was on creating content that not only highlighted the unique features, architecture, and amenities of their properties but also conveyed a sense of luxury and desirability, positioning Genesis Property as a premier real estate brand.
Driving Engagement and Inquiries:
The objective was to drive engagement and inquiries. Through Facebook and Instagram management, the goal was to create posts, campaigns, and videos that encouraged active engagement, sharing, and inquiries from potential buyers, creating a dynamic and responsive online environment.
Solutions:
Strategic Facebook and Instagram Management:
To address the Challenges, Genesis Property invested in strategic Facebook and Instagram management. This involved planning and curating content that covered a spectrum of topics, from property highlights and real estate trends to community engagement, creating a well-rounded representation of Genesis Property’s real estate expertise.
Compelling Post Designs:
Efforts were dedicated to compelling post designs. Post design included the use of high-quality visuals, engaging captions, and consistent branding to create posts that not only stood out in the feeds of followers but also conveyed information in a visually appealing manner, fostering a positive and recognizable brand image.
Targeted Campaign Running:
Campaign running became a focal point. Genesis Property executed targeted campaigns to reach specific demographics, promote key properties, and generate leads. These campaigns utilized strategic ad placements, compelling visuals, and persuasive messaging to maximize reach and engagement.
Dynamic Video Creation:
Dynamic video creation became an integral part of the strategy. Genesis Property produced videos that showcased property walkthroughs, testimonials, and the lifestyle associated with their developments, creating visually compelling narratives that resonated with the audience and encouraged inquiries.
Results:
Luxurious Showcase of Real Estate Excellence:
Strategic Facebook and Instagram management resulted in a luxurious showcase of real estate excellence. Genesis Property’s social media channels became more than promotional platforms; they became curated spaces where followers could immerse themselves in the world of premium real estate, fostering admiration and desirability.
Engaged and Responsive Audience:
Compelling post designs, targeted campaigns, and dynamic video creation led to an engaged and responsive audience. Genesis Property’s content not only attracted attention but also encouraged active engagement, sharing, and inquiries, creating a vibrant and interactive community interested in real estate excellence.
Increased Brand Recognition and Inquiries:
The combined efforts in social media management, post design, campaigns, and video creation contributed to increased brand recognition and inquiries. Genesis Property’s online presence not only elevated their visibility but also positioned them as a sought-after real estate brand, generating inquiries and interest from potential buyers.
Genesis Property’s approach to Facebook and Instagram management, post design, campaign running, and video creation reflects not only a showcase of real estate excellence but also successful efforts in driving engagement, fostering a responsive community, and increasing brand recognition in the competitive real estate market.