PATNA LIT FEST
Consultations
TalkPro is a walkie talkie brand based out of Chennai, India. The company was established in 1988 and since then it has been operating under CEO Capt. Anil Midha
ASSOCIATED SINCE: MARCH 2023 – MAY 2023
SERVICES: SOCIAL MEDIA HANDLING , DESIGNING, VIDEO CREATION
INDUSTRY: EVENT
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Descriptions
Challenges:
Weaving a Multifaceted Narrative:
Managing social media for Patna Lit Fest presented the challenge of weaving a multifaceted narrative that captured the diverse essence of literary conversations. Crafting content that resonated across Facebook, Instagram, Twitter, and YouTube required a strategic and cohesive approach.
Navigating Diverse Platforms:
Each social media platform has its unique dynamics. Navigating the varied landscapes of Facebook, Instagram, Twitter, and YouTube posed a challenge, demanding tailored strategies to ensure the festival’s voice remained compelling and consistent across all channels.
Objectives:
Fostering a Literary Community:
The primary objective for Patna Lit Fest’s social media handling was to foster a vibrant and engaged literary community. The focus was on creating a virtual space that echoed the festival’s dynamic literary atmosphere and encouraged active participation.
Creative Visual Storytelling:
Incorporating videos into the festival’s content strategy aimed to enhance visual storytelling. The objective was to go beyond static posts, creating dynamic and visually appealing videos that showcased the festival’s spirit and appealed to the diverse preferences of the audience.
Solutions:
Strategic Multichannel Approach:
To address the challenges, a strategic multichannel approach was implemented. Tailored content plans for each platform ensured a cohesive yet platform-specific communication strategy, maximizing engagement across Facebook, Instagram, Twitter, and YouTube.
Dynamic Video Creation:
Efforts were dedicated to creating dynamic videos that brought the festival to life. From author interviews and event highlights to behind-the-scenes glimpses, the videos aimed to offer a diverse and immersive experience for the audience.
Results:
Active and Diverse Community Engagement:
The strategic multichannel approach resulted in active and diverse engagement within the literary community. Patna Lit Fest’s presence on Facebook, Instagram, Twitter, and YouTube became hubs of dynamic discussions and shared literary enthusiasm.
Visual Storytelling Impact:
The incorporation of dynamic videos positively impacted the festival’s visual storytelling. The videos not only attracted more views but also enhanced the overall festival experience, offering a compelling visual narrative that resonated with the audience.
