Challenges:
1. Managing a widely distributed audience: India is a geographically and culturally diverse country, with different languages and dialects spoken in different regions. This makes it difficult to develop a single social media strategy that caters to all audiences.
2. Handling complaints and negative feedback: As an official handle of the National Games, the social media management team has to be prepared to handle complaints, criticism and negative feedback.
3. Keeping up with the latest trends: Social media is ever-evolving and the National Games handle has to keep up with the latest trends and use them to engage the audience.
4. Leveraging influencers: Influencers play an important role in creating brand awareness, and the National Games handle must use influencers to reach out to a wider audience.
5. Developing engaging content: Engaging content is the key to success in social media management. National Games handle needs to create content that is relevant and interesting to the audience.

Objectives:
1. Increase public awareness of National Games campaigns and initiatives through social media platforms.
2. Increase engagement with National Games followers by creating visually appealing and engaging content.
3. Increase the number of followers and reach of the National Games handle on social media platforms such as Twitter, Facebook, Instagram, and YouTube.
4. Develop content and strategies to ensure timely updates on National Games events and activities.
5. Monitor and analyze the performance of all social media campaigns daily and make necessary improvements.
6. Generate and run targeted campaigns to attract relevant new followers and increase engagement with existing followers.
7. Leverage strategic partnerships with relevant organizations, influencers, and brands to amplify the National Games message.
8. Monitor and respond to comments, messages, and reviews on time.
9. Develop and maintain a social media calendar for all National Games events and campaigns.
10. Participate in relevant conversations and communities to create relationships and opportunities for collaboration.

Solution:
1. Developing a comprehensive content strategy: Creating a well-defined content strategy that will be appropriate for the National Games handle. This included the objectives, target audience, content types, communication channels, and measurement metrics.
2. Focusing on engaging content: The content posted was engaging and interactive. Encouraging users to interact with our posts, such as polls, quizzes, giveaways, and competitions.
3. Encouraging user-generated content: Asking followers to share their own experiences, stories, and images related to the National Games. This is a great way to generate more engagement and build a strong community.
4. Monitoring and responding to comments: Monitoring comments on the posts and making sure to respond to them in a timely manner.
5. Leverage video content: Video content is an effective way to engage audiences and drive more engagement. We used video content to highlight athletes, tell inspiring stories and create a lasting effect on the viewers.

Results: TBD