Challenges:
Badlao had a lower degree of social media presence which was lacking in establishing a front of information to the audience about the Santhal Tribes of Jharkhand.

Objectives:
To optimize the social media platforms to create awareness about the situation of Santhal Tribe of Jharkhand and gather support from the masses.

Solution: Brand Building and Credibility for the masses to take in the information from the authentic source i.e Badlao Foundation.

Curating specifically designed and informative campaigns for the audience to understand the situation of Santhal Tribes.

Forming a community over social media platforms and connecting with various NGO’s to bring a change.

Results: Ongoing efforts have resulted in establishing long-term relationships with the community.

Increased brand visibility on social media platforms.