Challenges:
TalkPro was into performance marketing since 2011 but during the past one year (2018)
the quality of enquiries deteriorated badly.

Objectives:
To optimize the Google Ads to improve the quality of leads.

Solution:
Campaign Restructuring :
1. The campaigns were paused and were thoroughly analyzed.
2. New Campaigns were created based on the required objective such as Awareness,
Desire or Action.

Exhaustive Keyword Research:
1. Discovered keywords for each of their products individually based on their product titles.
2. Keywords were also divided based on the frequency and probability of conversion.
3. The junk search terms were filtered out.

Measuring the Peak time:
1. The peak day and time was analysed along with low competition and a mix of it was used to optimise the schedule of the ad.

Results:
1. Junk calls filtered out & quality of leads improved
2. Budget spend was increased three fold to Rs 15 Lakhs and ROI was 3X as compared to previous year.
3. Retargeting led to better conversion and reduced Customer Acquisition Cost